I had a meeting yesterday with a man who is an expert in his particular field. He is in full job search mode, his resume is good but he is having trouble getting noticed. He asked me for some advice on getting visibility.
After checking his LinkedIn profile I saw that it was bare bones basic. After showing him a few profiles of people that are in a similar occupation as his, I suggested the following tips. I hope that they can help you too.
1. Develop your LinkedIn Profile. Go to YouTube for some easy to follow advice on the set up. LinkedIn also has a tutorial.
2. Join the group Linked Strategies on LinkedIn for even more advice on creating a profile to get you noticed.
3. Start a blog and write about what you know. Link the blog to your LinkedIn profile and then announce it on the “Update” section of your profile.
4. Get a Twitter account and again, post about what you know. Follow other accounts that are similar to your own and retweet their posts. Attach your Twitter account to your LinkedIn profile.
5. Consolidate any presentations, papers, etc into Box.com. Post that account to LinkedIn.
6. Use Slideshare.net to create any presentations you may have created or write up a few new ones. Again, attach these to your LinkedIn and Twitter accounts.
7. Contact a local community college and ask about giving a session or two about your subject matter expertise. These are the classes for the business community and not the regularly scheduled classes for the undergraduates. Post these sessions on your blog.
The gentleman I worked with yesterday has a specific skill set. We all do. You might not want to go through all of these steps but accomplishing a few might be all that you need to "Get Noticed".
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