Three Tips for the "Older" Job Seeker

Over the past couple of weeks I’ve given a few Job Search for the Age 40+ Job Seeker classes.  It’s my favorite class and we always get into wonderful discussions.  I’ve found some common themes with many of the participants though, so I’ve consolidated them here.

1.      Most people in this age bracket don’t use social media in their job search.  They apply for jobs on line or complete the on line applications that lead to nowhere but the majority of people don’t have a complete LinkedIn profile. All job seekers need a LinkedIn profile. Did I say that all job seekers need a LinkedIn profile?
A 2012 survey from Jobvite Inc., a recruiting firm said that 92.4% of companies planned to recruit through social media including 89% using LinkedIn. Completing a profile helps eliminate the false assumption that older job seekers do not like new technology. 

2.      Most people STILL have one resume and it reads like a job description. For years we’ve (those of us in the job search business) been reminding you to tailor your resume to each position. Since most companies use software that scans resumes for key words, its important to include those key words in your resume. Even companies that don't use those systems will visually scan your resume to see if it matches their requirements. A company wants to know, “What’s in it for me?” so it is also important to include measurable statements of your accomplishments. By asking yourself questions like, How many? How much? Resulting in what, you can nail down your accomplishments. 

3.      Not everyone loves to network. Unlike our Generation Y competition, many Boomers don’t like to ask for job search help or to generally network. A simple elevator speech stating your area(s) of expertise and an accomplishment or two will allow a job seeker to feel more comfortable when asked, “Tell me about yourself” or “What are you looking for?”  It’s important to practice your elevator speech to make sure that you’re comfortable with it. Remember that it should be changed or modified to suit each situation. 

These three steps will help take some of the mystery out of the job search for the older job seeker and more importantly, break through the barriers that get in their way.