On Opening a Business

This past Saturday I was a guest on a radio show to talk about my book and to discuss some of the ways people can increase their chances of being hired.  Towards the end of the show we talked about becoming an entrepreneur and some of my thoughts on the startup steps for beginning that new adventure.  I thought of six steps and there are many more.....please add to the list.

1. Focus on one product or service.  To start, don't think that you can be all things to all people.  What is that one "thing" where you shine and are highly accomplished? That is what you aim towards.

2. Research.  Go to the Bureau of Labor Statistics Occupational Handbook and look up the service you are offering and read the statistics.  The same holds true for a product.  Do research and investigate the projections and data.  Is this something that can provide a need in years to come?

3. Create a business plan. Research business plans on the internet and get a free template.  Fill in the data and refine it as necessary.

4. Schedule an appointment at the Small Business Administration Office.  This service is available and many times they located in a community college or other local source.  Bring your business plan and be prepared to work.  This is one of the best kept secrets around and they are invaluable in their suggestions, services and resources.

5. Create an online presence.  Invest in an internet site, create a Facebook business page and Twitter account. Make sure that your wording and photographs are professional and enticing.

6. Join some social networking groups for entrepreneurs and business owners, join your local Chamber of Commerce, and investigate how to create a press release.  Facebook, LinkedIn, Twitter and some other sites have several supportive and informative groups for start up and existing businesses.

Please add your ideas and any sites that you have found to be helpful to your business.  Opening a business is thrilling yet can be overwhelming.  The idea that IT IS YOURS and you created and nurture it is very fulfilling.  What's your story?